Feb 16
CHARLOTTE, N.C., Feb. 7, 2012 — /PRNewswire/ – Creative services agency k2forma has been chosen by the Charlotte in 2012 Convention Host Committee to help create Charlotte’s brand identity and experience. As attention turns to Charlotte this year as the site of the Democratic National Convention, k2forma’s goal is to create a brand that authentically communicates Charlotte’s spirit …
Permanent link to this article: http://www.thedesigngun.com/charlotte-in-2012-host-committee-chooses-k2forma-to-create-charlotte-brand-identity-and-experience-for-democratic-national-convention-delegates/
Feb 08
27 January 2012 | By Popsop Team BrandOpus have created a new brand identity and packaging design for Pipers Crisps co. the Lincolnshire based company approached BrandOpus looking to reinforce the perception of Pipers as the tastiest crisp brand in Britain by discovering what makes the brand unique, allowing Pipers to own the ‘out of …
Permanent link to this article: http://www.thedesigngun.com/pipers-crisp-co-gets-a-new-brand-and-pack-design-from-brandopus-popsop-com-brand-news-brand-design-package-design-branding-agencies-brand-experts/
Feb 07
CONCORD, N.C. — The 2013 Ford Fusion Sprint Cup car, unveiled Tuesday as part of NASCAR’s media tour, was worked on by Ford designers in an effort to bring brand identity back to the sport. The result is undeniable with the 2013 Sprint Cup car mirroring the recently unveiled 2013 Ford Fusion production car. Featuring …
Permanent link to this article: http://www.thedesigngun.com/ford-unveils-2013-cup-series-ford-fusion/
Feb 06
Bill Lumley The newly-formed Central and Eastern European Travel Retail Association (CEETRA) today unveiled its new logo, the first step in establishing the trade organisation’s brand identity. the logo will feature in all of CEETRA’s future communications and will form the basis of the organisation’s branding over the coming weeks. the new logo was chosen …
Permanent link to this article: http://www.thedesigngun.com/ceetra-unveils-logo/
Feb 03
Having a professional letterhead design is very important in building a brand for your business. Since you use this piece of paper in your day-to-day business communication such as in issuing receipts, invoices, bills, verification, among other things, it is just logical to use your letterhead in building your brand. A letterhead should contain your …
Permanent link to this article: http://www.thedesigngun.com/35-beautiful-letterhead-designs-for-inspiration/
Jan 31
Business CardsA business card is a lot more than a piece of paper with your name in it. It is your business card – a snap-shot of your brand identity, a consistent reminder of you in your customers’ Rolodexes. Right now, we bring together the ingenious way of design which blends the notions of psychology …
Permanent link to this article: http://www.thedesigngun.com/the-extraordinary-business-card-design-that-can-enhance-your-sales/
Jan 28
New brand identity for DC Entertainment Warner Bros.’ entertainment company, DC Entertainment—home to iconic comic brands DC Comics, Vertigo and MAD—revealed a new brand identity. A new logo, designed by brand design firm Landor Associates, for both DC Entertainment and DC Comics were revealed. As reported by Design Taxi, the new DC Entertainment identity uses …
Permanent link to this article: http://www.thedesigngun.com/awn/
Jan 26
In Part 1, Part 2, and Part 3 of the Developing Brand Identity Guidelines series, you learned what a brand manual is, why you need one, and how to create one. In this final part of the series, you can see a variety of great brand manuals to learn from and be inspired by. Some …
Permanent link to this article: http://www.thedesigngun.com/developing-brand-identity-guidelines-part-4-brand-manual-examples-for-inspiration/
Jan 25
The Department of Energy has designated several innovation HUBs across the country to promote energy efficiency and to develop jobs in the growing green energy sector. One of these HUBs, the Greater Philadelphia Innovation Cluster for Energy Efficient Buildings, has selected a branding agency to help with the formation of a true identity for the …
Permanent link to this article: http://www.thedesigngun.com/brand-identity-announced-for-philadelphia-energy-efficiency-project/
Jan 21
Have you had a chance to read through our branding series? if not, be sure to check it out before reading this post. You’ll probably start to understand that your logo is not your brand. Your brand is your entire business … It’s the values you bring to the table, and it’s the experience and service you …
Permanent link to this article: http://www.thedesigngun.com/branding-identity/
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